Boost Electrician Sales with
AI-Powered CRM

Using a CRM with Sales Enablement and AI can power your sales for Success in your electrical contracting business.

Electricians are in high demand, but you need more to succeed and thrive in your business.

There are nearly 800,000 licensed electricians in the US in 2023, expected to grow by 6% in the next few years. ⁱ Despite increasing demand for electricians, it’s still a difficult field and business, especially for smaller teams or independent professionals. But a CRM with Sales Enablement powered by AI for Electricians can help you compete and get ahead of your competition.

The Takeaway TLDR;

• While electricians are in high demand, that doesn’t translate to business success.
• A CRM can help electricians compete against much larger competitors on an equal footing.

What Is A CRM anyway?

A CRM helps electricians who are solo operators or run their own companies manage their customers, employees, and leads efficiently. A CRM or (Customer Relationship Management) software system helps your business by putting all the information about your leads and clients into one central, secure database – accessible by all team members in any location. This helps your company stay organized, gives all teams equal access to client data, and helps coordinate between different departments. Using a CRM can put smaller companies on an equal footing with larger businesses. A Customer Relationship Management system with Sales Enablement and AI can help grow your revenue and increase customer satisfaction.

Why Electricians Need A CRM with Sales Enablement

Like many other small businesses, electricians have limited resources and time. A CRM with Sales Enablement helps your teams grow your market base, give superior customer service, and empowers team members to perform their jobs to the best of their ability.

Electricians can significantly improve their organization by using a CRM. With a CRM, all your employees benefit, from your dispatcher to your field techs. A CRM helps to optimize workflows, stores customer information in a single safe and secure database, keeps track of follow-ups, and automates marketing efforts. None of this work should be done manually on pen and paper. With TigerLRM, your company can track leads, create proposals, manage projects and teams from anywhere, and improve customer communication. A CRM system streamlines operations, eliminates the need for manual tracking, and enables electricians to focus on delivering high-quality services to their clients.

What is Sales Enablement?

Sales Enablement is a powerful system that helps your customer service and sales teams (even if they are just one person) align themselves with the client or lead buying journey and service process. You may think that it won't make a difference in your small business, but being able to compete with larger companies for customers and applying the same techniques they use is a game changer.

Sales Enablement allows your team to follow every step of that journey and match it with relevant content, services, and processes. Sales enablement can help track KPIs, offer feedback, and guide sales, tech, and client services teams.

Why do Electricians need Sales Enablement?

While you may think of Sales Enablement as something for large companies, smaller companies also need Sales Enablement to level the playing field. Sales Enablement helps electricians sell more effectively by providing them with resources like content, coaching, training, and technology. It improves organization, customer satisfaction, and workflow. It helps reps improve their skills and increase productivity. Its goal is to provide the sales team with the information, content, and tools they need to convert more leads and sell more successfully.

Don’t have a sales enablement program or manager? TigerLRM can https://www.tigerlrm.com/resources/sales-enablement-insights/save-time-and-money-with-sales-enablement help you get your sales enablement program up and running quickly without hiring additional personnel with our sales enablement services.

How can a CRM with Sales Enablement and AI help electricians?

A CRM combined with Sales Enablement powered by AI can give smaller businesses a level playing field and often an edge over their competitors. A CRM software system can help electricians with various tasks, such as:

Organizing Client Information: Your CRM provides one central location for all client and lead data, accessible in the office or mobile, so all team members can quickly find the same information about clients and meet their needs. This leads to sharply improved customer service.

Managing Leads: Sales managers and team members have access and are assigned the right leads according to area, field of expertise, or experience level. With a centralized database, sales enablement professionals, coaches, and sales team leaders can follow progress. Additionally, you can use lead scoring to focus your efforts on leads most likely to convert.

Sending Sales Orders: Use your CRM to get documents signed by the clients at the job site. This reduces the time spent going back and forth from the office and increases closing ratios.

Scheduling Appointments: Because multiple teams use the CRM, sales and customer service departments can coordinate with techs to schedule appointments. User tracking can ensure that clients and leads are told when to expect service techs to arrive. A CRM can also help manage employee schedules.

Generating Reports: Use the data from your CRM to create powerful reports about your sales forecasting, sales funnels, pipelines, KPIs, closing ratios, total sales, and much more to create a more productive sales team.

Marketing Automation: Using pre-existing and new data from your current customers, leads, and marketing information, your sales and marketing teams can create and begin targeted marketing based on verifiable data instead of guesses. Tasks, including email, SMS texting, follow-up campaigns, and more, can be automated.

Sales Management: Your CRM assists your sales and client services teams in managing leads, using lead scoring, generating reports, and giving insights into your performance. Your sales enablement manager can track individual sales reps, ensure that guidelines are met, and provide the right content to sales reps so they can make the personal connection needed to close sales.

Finding qualified talent: With the baby boomer generation retiring and a highly competitive job market, attracting and retaining skilled talent has become increasingly challenging. Utilizing a CRM with sales enablement will make your employees feel more empowered and engaged, leading to a lower turnover rate. An LMS (Learning Management System) can also help to quickly train new hires or provide ongoing education to your current staff on new technologies and regulations. Additionally, employee management can be easily handled on any device.

How an electrical contractor can use TigerLRM on a day-to-day basis.

TigerLRM, the only CRM with sales enablement built in for small to medium-sized businesses like yours, will help you improve organization and customer service.

You can use TigerLRM for job scheduling, payment processing, sales proposals, and employee and client scheduling, and it even features a robust mobile app.

With TigerLRM, you can also use automated follow-ups for bids, customer drip campaigns, and more.

TigerLRM integrates with major third-party software systems you likely use right now, including QuickBooks, G-mail, Stripe, DocuSign, Twilio, WhatsApp, RingCentral, Outlook, and many other third-party software companies.

You’ll be able to manage inventory, track your techs to see when they arrive and leave job sites, and store client documents.

The software provides a centralized inbox, consolidating messages from email, social media, and messaging apps. Additionally, it offers insights into customer engagement and social media activity.

In Closing

Finding and engaging the right buyers can be challenging for electricians and electrical contractors, but doing so means better clients and more closed leads. Using a customer relationship management (CRM) system with sales enablement provides your team with the necessary tools to overcome these challenges. Using a CRM with Sales Enablement powered by AI can lead to improved alignment, stronger customer relationships, and increased sales efficiency. Equipping electricians and electrical contractors with the right software and tools will allow your business to grow and be on an equal playing field with larger competitors.