Sales Enablement Services: Save Time and Money

What is Sales Enablement?

Sales enablement gives your teams the tools they need to close more deals. It has many aspects but typically includes the following elements:

• Content

  Sales enablement makes sure that up-to-date content which is targeted exclusively to sales teams, as well as content to be distributed to leads and clients, including case studies, brochures, white papers, demos, videos, and all other materials that help sales and client service teams educate themselves and clients on products and services are available for all team members in one central database.

• Training

  Sales Enablement ensures that teams undergo continuous training and understand the use cases for your company's products and services, while also training your teams on overcoming objections and understanding the sales cycle.

• Tools

  The tools included within Sales Enablement, including your CRM, will help teams manage pipelines, adhere to goals, and keep up with leads and clients so that your company can close more deals.

What can Sales Enablement do?

Sales enablement is a holistic approach to providing sales teams with the tools, resources, access to content, and training they need to close more deals. It can help sales teams to:

• Understand the buyer's journey

  The buyer's journey consists of research, purchase, and installation stages. With sales enablement, your sales and client services team can match each step in that journey.

• Identify Buyer Personas

  Buyer Personas are fictional representations of your ideal customer. Marketing and the sales team should use historical marketing and sales data to determine their clients and who they are most likely to be. Once you understand and have codified your buyer persona, you can also prepare for their pain points and be able to offer solutions.

• Create Ideal Company Profiles (ICP)

  An ICP is the “Ideal Company” that works best with your product and service offerings. When deciding upon an ICP, you’ll consider factors including size, budget, total sales, location, vertical, pain points, and the ability of your team to offer relevant solutions.

• Create and deliver effective sales presentations

  By following each step of the buyer's journey, sales enablement can equip your sales team to respond to client issues as they arise in each step. You can store this information in your playbook. Your team can then use the proper tactics and solutions needed for every sale.

• Overcome objections

  Sales enablement can provide the training and content that helps your sales team overcome objections.

• Close more deals

  When you use sales enablement, understand the buyer's journey, and can overcome objections, you can close more deals.

TigerLRM is a FREE, fully featured CRM with Sales Enablement built into our system – We offer sales enablement services to all our clients on an as-needed basis!

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Why does your company need Sales Enablement?

In our current ultra-competitive business environment, sales Enablement makes the difference. Consider these statisticsⁱ.

• Organizations that use Sales Enablement see an increase in sales by 6-20%
• 84% of all sales training is forgotten after the first three months.
• 50% of a salesperson's time is used on prospecting and administrative tasks which aren’t productive.

What is Included in Our Sales Enablement Services?

Our sales enablement services include the following elements:

• Content development

  Let us help you create clear and concise content that your team members can use to understand products, services, and buying signals.

  • Playbook Creation
  • LMS Content & Course Creation
  • Video Production
  • Product Guides
• Training

  Let us provide complete training solutions for your team. We will guide your teams in creating:

  • Effective sales presentations
  • Overcome objections
  • Find client buying stages
• Lead distribution

  Our sales enablement team can guide your team regarding leads and establish policies and procedures for lead distribution and management.

  • Lead qualification
  • Lead placement
  • Lead assignment automation
• Playbooks

  A playbook is included for free as part of your subscription. But our SE professionals can help build out your playbook for you, and populate it with content.

  • Create playbooks
  • Populate playbooks
  • Edit playbooks
• Learning Management System (LMS)

  We can also help set up and manage your LMS. This will help train new onboards and veteran sales team members.

  • Custom courses
  • Product knowledge
  • Sales training
• Activity Monitoring

  Did you know that, on average, it takes eight or more touches to reach a prospect and close a sale? Your SE professional needs to track the number of attempts made by team members. We will do that too!

  • Contact & attempt tracking
  • Feedback to managers & team members
• Non-compliance

  If your team isn’t following up on leads or other policies or procedures, we issue non-compliance notices and notify management of performance issues so issues get resolved quickly.

  • Policy Enforcement
  • Notifications for non-compliance
• Tiger AI

  Conversational Artificial Intelligence has arrived for your CRM. Companies can input their own unique sales content that your team can search for, plus additional content on the web to get quick answers and guidance while communicating with leads and clients, saving time and increasing efficiency.

  • Quick answers during sales presentations

How Much Do We Charge?

We offer our sales enablement services in three distinct tiers and at an enterprise level. The services include all aspects listed above and include an initial conversation and goal-setting session. Each tier consists of the hours listed below and how much can be completed in that time.

Sumatran

$350/month

For up to 10 Hours per month^*

Bengal

$2,500/month

For up to 75 Hours per month^*

Siberian

$875/month

For up to 25 Hours per month^*

Enterprise

$5,280/month

Unlimited Hours^*

*Billed Monthly

How long does it take to train a sales enablement professional if I want to hire my own?

You may be thinking of hiring your own sales enablement professional. TigerLRM has you covered, and there is a unique role in the CRM for SE Professionals. But it takes a long time, perhaps six months, to fully train a new candidate.

During the first three months, you can expect to train your new hire on the basics of sales enablement, including buyer personas, content development, and your sales processes. Afterward, you must educate your SE professional on sales automation, analytics, and lead nurturing topics. During the process, they need to understand your company’s current sales strategies and be willing to question and challenge established protocols.

TigerLRM can provide a fully trained sales enablement team on an as-needed basis, permanently or until your sales enablement professional can become proficient. We can also have our team train your sales enablement professional to quickly get them up to speed.

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