AI-Powered CRM Designed for General Contractors

To survive in our competitive marketplace, general contractors must become more efficient, establish effective communication channels with clients and leads, and embrace technology. Technology such as AI-powered CRM (Customer Relationship Management) systems are changing how business is done. Sales enablement is another needed system that must be utilized to make deals happen sooner and improve customer satisfaction. As a general contractor, you should ask yourself:

• Are you constantly struggling to find new jobs in your contracting business?
• Do you have a process for getting referrals?
• How do you communicate with your current clients?
• Even if you are doing well, could your business be improved?

A CRM (Customer Relationship Management) system is software that helps businesses manage their interactions with leads, customers, and internal teams. Most CRMs, including TigerLRM, are accessible online by any device using a web browser or an app. Using a CRM can help businesses like yours understand how to improve their marketing, sales, service, and customer satisfaction. A CRM can also help schedule employees and subcontractors, and generate invoices. Every large home improvement company uses a CRM, but smaller companies like yours can also leverage this powerful system to compete with much larger companies on an equal playing field. Using sales enablement with AI makes your CRM a far more powerful tool.

How Sales Enablement Can Help in The General Contracting Industry

Sales enablement allows your sales and client service teams to follow every step of the client purchasing journey and provides them with content directly relevant to each stage of that process.

When you have a new lead or an existing client, you can use the sales enablement process to match their expectations and purchasing journey – giving them a far better understanding of the workflow, what to expect, and what is expected from them.

Why a CRM helps you communicate better with clients:

43% of homeowners surveyedⁱ want clear communication from their general contractors. How can you accomplish that? By using a CRM and Sales Enablement. Using a CRM will help GCs manage all their leads and current clients by having all data in one central database accessible to all team members. This helps ensure that job orders, work tasks, and customer documents are not lost or forgotten. Sales Enablement will allow GCs to follow all the stages of the client buying and ordering journey and have updated content matching the buyer's frame of mind. Using CRM and Sales Enablement together allows GCs to stay organized and more productive.

Better communication with clients means an increase in your reputation. Using a CRM with Sales Enablement means you’ll exceed communication expectations and are far more likely to build an excellent online reputation. You can use data from your CRM to follow clients and their social media to build your credibility and trust online.

Technology Use Is Increasing in The General Contracting Industry:

57% of contractorsⁱⁱ have reported their rate of technology adoption has increased over the past year. If you’re not in that number, you risk falling behind. A CRM that works with highly mobile teams needs the same information as their in-office teammates. TigerLRM can be used on any device, and no Wi-Fi signal is necessary when using the app on IOS and Android. There are many CRMs available, and you can find more about how to choose the CRM for your business here.

How a CRM system can help general contractors overcome daily business challenges. Being a general contractor isn’t easy and has its fair share of challenges. There is competition from larger firms, difficulty finding experienced employees, inventory management, job management, and much more.

However, using a CRM with sales enablement can keep your team engaged in their jobs, allow you to follow customer buying journeys, and deliver exceptional customer experiences.

Here’s how a CRM with sales enablement can help your company:

Find Qualified Employees: Use AI to find and hire qualified employees by using predictive analytics to discover candidates most likely to integrate into your company successfully.

Find New Business: Based on the data in your CRM from current clients and leads, you can use insights to find and refine your target market and engage in marketing campaigns that speak to those most likely to convert. Then, use lead scoring to gauge each lead's interest level to decide which leads should be given priority.

Find Repeat Customers: Using sales enablement as part of your sales process inside your CRM can help you get repeat customers by staying in touch with your clients, improving client satisfaction levels dramatically, and discovering their needs and preferences post-project. This can tailor your follow-up process to get repeat conversions.

Streamline City and County Permits: Use the centralized database function of your CRM to coordinate permitting with internal teams, government officials, and clients who may need to be present during inspections.

Manage Cash Flow: Use real-time insights for your billing, receiving, and overall financial performance. Identify cash flow issues before problems arise. With TigerLRM, you can connect your CRM with QuickBooks.

Manage Employees & Sub-contractors: Easily manage scheduling, performance, and any other potential issues that could affect employee engagement, motivation, and project completion. Train employees with a Learning Management System (LMS).

Improve Client Satisfaction: Use sales enablement to match client journeys, have them understand how the general contracting process works, and deliver exceptional customer service.

In Closing

The general contracting industry can be very profitable despite a lot of competition and other challenges. Businesses must utilize the best tools and technology available to stay ahead of the competition. TigerLRM, a CRM with built-in Sales Enablement powered by data-driven AI, can give your company that competitive edge, leading to greater success.