Effective as of: March 21, 2022
The following policies apply to our SMS/ MMS solutions:
SMS Limitations and Restrictions:
Send and receive no more than [##] to [##] messages per minute per number
Send and receive no more than [##] messages in a 24 hour time period per number
No more than [##] individual numbers per message
No more than [##] repetitive messages
[#]:[#] send/ receive ratio
No more than [##] number used per person to send SMS
High Volume and Toll-free SMS
For automated, repetitive, or mass volume SMS, TigerLRM offers a High Volume SMS solution. To help support your compliance with industry guidelines, your use of High Volume SMS is subject to additional requirements, which are detailed below.
Before sending an SMS message to any number you must have their express consent to do so.
It’s important to note that implied consent is not considered sufficient for SMS outside of immediately responding to a received message, nor is purchasing a list of “users who have opted in to SMS.” A user must actively ask to receive SMS messages from you. Remember, consent must be given for each campaign or message type you intend to send. Marketing or promotional messages require the recipients, express written consent.
Consent may be obtained via a web form where it is clearly explained that a user is opting into SMS messages, or by having them send a message to your number. It is highly recommended to use a double opt-in, confirming their consent via SMS and validating their number.
You must also log and track consent, and opt-ins and opt-outs. In certain cases carriers may request proof that an individual has opted in including an overview of how your opt-in/ opt-out process works.
Failure to ensure opt-in may result in your number or service being blocked or suspended by mobile carriers or RingCentral.
It is required that you provide a clear way for users to opt out of your SMS messages via text. The CTIA guidelines provide clear keywords that must be honored for opt-out requests including STOP and UNSUBSCRIBE.
You will need to manage and track opt-out requests to avoid sending SMS to consumers that have opted out.
While SMS provides a great way to engage your customers that opt-in, there are limitations and restrictions in terms of what types of messages may be sent, and to the content of the messages.
The following campaigns are strictly prohibited:
Loan and mortgage advertisements
Credit repair offers
Debt relief offers
Debt collection attempts
Work from home advertisements
Secret shopper advertisements
Alcohol, tobacco, or firearms advertisements
Pharmaceutical, vitamin, or other drug advertisements
Campaigns that may be similar to the above
Note: some campaigns are designed to engage existing customers (e.g. an update on your loan application), but are often prohibited because they are similar in nature to the types of campaigns listed above. For these types of campaigns, you may be able to receive an exemption by registering for a special TCR campaign. Without this exemption, TigerLRM is unable to allow these campaigns.
The following message content is also strictly prohibited and may result in your service being blocked or suspended by the carriers or TigerLRM:
Messages that engage in or promote, pornographic or adult entertainment, regardless of legality
Messages that contain text or references to violence, hate speech, or otherwise engaging in threatening, abusive, harassing, defamatory, libelous, deceptive or fraudulent behavior
Messages that contain text or otherwise reference substances defined as controlled substances under federal law, regardless of legality, including marijuana (cannabis)
Messages that contain third-party affiliate/lead generation links
Messages that contain obfuscated links for the purpose of misleading the reader, or use links contrary to the expectation of the user based on the message text
Messages that are structured to evade this policy or the policies of carriers (e.g. misspelling, uncommon capitalization, etc.)
TigerLRM reserves the right to add to this list at any time or determine messages are prohibited at its discretion.
Carrier Fees and Account Restrictions
Accounts in violation of TigerLRM or carrier rules and regulations may be subject to reduced deliverability of messages, additional campaign registration requirements and fees, suspension of service, or termination of service in addition to fines and other penalties passed through TigerLRM by the carriers.
It is your responsibility to be aware of any additional restrictions when sending SMS messages, and to adhere to any and all policies related to the recipient number.