SMS Policy

As part of [TigerLRM’s SMS Add On], customers have access to SMS communications. Use of SMS must comply with these policies and also adhere to TigerLRM’s Terms of Use and Acceptable Use Policy.

The following policies apply to our SMS/ MMS solutions:

SMS Limitations and Restrictions:

• Send and receive no more than [##] to [##] messages per minute per number

• Send and receive no more than [##] messages in a 24 hour time period per number

• No more than [##] individual numbers per message

• No more than [##] repetitive messages

• [#]:[#] send/ receive ratio

• No more than [##] number used per person to send SMS

High Volume and Toll-free SMS

For automated, repetitive, or mass volume SMS, TigerLRM offers a High Volume SMS solution. To help support your compliance with industry guidelines, your use of High Volume SMS is subject to additional requirements, which are detailed below.

Opt-in/User Consent

Before sending an SMS message to any number you must have their express consent to do so.

It’s important to note that implied consent is not considered sufficient for SMS outside of immediately responding to a received message, nor is purchasing a list of “users who have opted in to SMS.” A user must actively ask to receive SMS messages from you. Remember, consent must be given for each campaign or message type you intend to send. Marketing or promotional messages require the recipients, express written consent.

Consent may be obtained via a web form where it is clearly explained that a user is opting into SMS messages, or by having them send a message to your number. It is highly recommended to use a double opt-in, confirming their consent via SMS and validating their number.

You must also log and track consent, and opt-ins and opt-outs. In certain cases carriers may request proof that an individual has opted in including an overview of how your opt-in/ opt-out process works.

Failure to ensure opt-in may result in your number or service being blocked or suspended by mobile carriers or RingCentral.

Opt-out

It is required that you provide a clear way for users to opt out of your SMS messages via text. The CTIA guidelines provide clear keywords that must be honored for opt-out requests including STOP and UNSUBSCRIBE.

You will need to manage and track opt-out requests to avoid sending SMS to consumers that have opted out.

Prohibited Campaigns

While SMS provides a great way to engage your customers that opt-in, there are limitations and restrictions in terms of what types of messages may be sent, and to the content of the messages.

The following campaigns are strictly prohibited:

• Loan and mortgage advertisements

• Credit repair offers

• Debt relief offers

• Debt collection attempts

• Work from home advertisements

• Secret shopper advertisements

• Alcohol, tobacco, or firearms advertisements

• Pharmaceutical, vitamin, or other drug advertisements

• Campaigns that may be similar to the above

Note: some campaigns are designed to engage existing customers (e.g. an update on your loan application), but are often prohibited because they are similar in nature to the types of campaigns listed above. For these types of campaigns, you may be able to receive an exemption by registering for a special TCR campaign. Without this exemption, TigerLRM is unable to allow these campaigns.

Prohibited Content

The following message content is also strictly prohibited and may result in your service being blocked or suspended by the carriers or TigerLRM:

• Messages that engage in any illegal activity or otherwise violate our terms of use, including the acceptable use policy

• Messages that engage in or promote, pornographic or adult entertainment, regardless of legality

• Messages that contain text or references to violence, hate speech, or otherwise engaging in threatening, abusive, harassing, defamatory, libelous, deceptive or fraudulent behavior

• Messages that contain text or otherwise reference substances defined as controlled substances under federal law, regardless of legality, including marijuana (cannabis)

• Messages that contain third-party affiliate/lead generation links

• Messages that contain obfuscated links for the purpose of misleading the reader, or use links contrary to the expectation of the user based on the message text

• Messages that are structured to evade this policy or the policies of carriers (e.g. misspelling, uncommon capitalization, etc.)

TigerLRM reserves the right to add to this list at any time or determine messages are prohibited at its discretion.

Carrier Fees and Account Restrictions

Accounts in violation of TigerLRM or carrier rules and regulations may be subject to reduced deliverability of messages, additional campaign registration requirements and fees, suspension of service, or termination of service in addition to fines and other penalties passed through TigerLRM by the carriers.

It is your responsibility to be aware of any additional restrictions when sending SMS messages, and to adhere to any and all policies related to the recipient number.