4 Things You're Probably Doing Wrong Causing CRM Failure
The number one reason why your CRM fails is because of you. Because your team, and more often than not, your manager, is not using it daily, and yes, we mean every day. In order for your CRM to give you the results you want, It has to be in use all the time, and this policy must be enforced. When sales reps, management, or anyone else in the company chooses not to use the CRM, valuable data is lost or becomes outdated, and the CRM fails. Management must lead the team and use the system.